Our business game ‘Play it Forward’ in ‘De Tijd’

Yesterday, ‘De Tijd’ dedicated a full report (11 pages!) on sustainability in its newspaper. It is a mix of articles on new eco-services, policies, practices, CSR-reporting, and a quick tour on what’s happening on sustainability in the Belgian Business Community.

Things like CSR, energy-efficiency, carbon footprinting, Lifecycle analysis and fairtrade are instruments that a lot of professionals start to adopt today, and are familiar with.

I’m very happy that De Tijd also provided a lot of attention to our Business Game “play-it-forward” that does not start from a ‘responsibility’ point of view, but which is more like a creative and innovation approach. The main idea behind the business game is that you can create sustainability by improving and altering your business model.

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