For The Techsoft Group, a Brussels based R&D-division of Sony Europe, Pantopicon and Trinity Consult co-developed a training series on “creative and innovative thinking and doing”. From the very first moment, we decided not to execute this training in a conventional meeting room, but in the heart of the city (straight in the Central Railway Station of Antwerp, that is) This allows us to execute a series of observation and inspiration exercises that would never be possible in a corporate environment.
No need to say that the business model canvas played a vital role within the training process.
It helped participants to position their ideas within a broad entrepreneurial context and to find non-conventional and competitive
ways to market their offer, their idea, their new product or service.
